Marketing can seem like a daunting and complicated undertaking when you’re just getting started.

Although it is a complex field, there are many easy ways to market a small business without spending a ton of money.

You may be wondering how or what it takes to get the ball rolling and create successful marketing campaigns for your business. I wanted to share some of the easiest ways to do so by using social media channels.

Keep reading to learn more!

Establish Your Social Media Platforms

Some of the most popular platforms are Facebook, Instagram, and LinkedIn.

Each of these platforms is unique in their own ways. For example, Facebook is great for sharing videos and engaging content that people want to interact with. The platform rewards content that allows people to do so.

Create Social Media Pages for Your Business

Thousands of small businesses use social media pages to engage their customer base, share important news, and grow their revenues.

Creating dedicated business pages on social media is one of the best ways for small businesses to create a presence online. By posting regularly on these pages, your customers can easily learn about the latest developments at your organization.

Got a new product? Upload some images to show how awesome it is. Tag your employees in posts and encourage them to share content about your organization as well. Start off by creating a business page on Facebook, LinkedIn, or Twitter depending on your preference.

If you have some money to spend on advertising, Facebook is one of the best ways to target the exact audience you want. This platform makes it possible to pinpoint all kinds of people based on their interests, location, age, and much more!

A good place to start is by thinking about what kind of customer base you have. Then decide if you want to pay to advertise or just post some free content on the platform.

Instagram started as a photography platform but is growing in its capabilities. Now it is also a good place to share short videos, instant images, and live streams. A lot of companies even sell their products right on Instagram!

# Hashtags #

Don’t be afraid to use hashtags to join conversations related to your small business. For example, if you have a pet grooming company, add in some animal related hashtags to the different content you use. See what hashtags are trending and join in to be a part of the conversation flow in a helpful and informative way.

Use Social Media Groups to Find Customers

Social media platforms offer businesses the opportunity to find groups of people that may be interested in their products or services. LinkedIn groups are a great way to connect with potential B2B clients and Facebook has a wide range of groups for all kinds of interests, such as sports, music, and location.

Not Enough Time? Pick Your Favorite Platform

If your small business doesn’t have a ton of resources to put into social media posts, you can always choose to pick just one and spend your energy in one place. You can also of course outsource this work to professional content marketers (like me!).

If you don’t, it can seem like a real chore to post things all the time. It will also be much more likely to be successful if you’re having a good time on social media.

Take a look at the different platforms and think about what you think is worth sharing. What kind of impact do you want to make on other people? The content you put out can have a positive effect on your followers and give them valuable information.

Twitter is another great platform for people that like to share quick posts that don’t take a long time to craft and curate. If you like sharing your thoughts and interacting with others, then Twitter might be a great platform for you.

Live Streaming on Social Media

You can establish regular times to live stream any business related information you may want to share with your audience. This can help establish some consistency for your content creation efforts and set some expectations for your followers on content delivery.

These are just a few tips on using social media for promoting your small business. Contact me if you have any questions, thanks for reading!