Why You Should Create an Email Newsletter for Your Small Business
An email newsletter is one of the best ways to connect with customers.
One of the easiest ways to get started with email marketing is to create a monthly newsletter that goes out to your followers. This can include customers, leads, suppliers, and anyone else interested in what’s going on with your organization.
Share interesting, valuable information in your newsletter, and people will be more likely to check it out to see what’s going on with your business. The key is to provide value to your readers.
Worried You Don’t Have a lot of Email Subscribers?
Many small businesses don’t have a lot of email subscribers and tend to give up before even starting a campaign. Honestly, it’s totally ok to start with a small group of subscribers and grow your list over time. There are a lot of ways to add subscribers and encourage people to sign up for your newsletter as time goes on!
Why You Should Send Out a Monthly Newsletter
Feature Impressive Testimonials
Email newsletters are also a perfect place to share positive testimonials from customers.
Including these in your monthly newsletter will increase visibility and boost your credibility in the eyes of your subscribers. Link to testimonials you have featured on your website to drive traffic and get more views.
Talk About Your Business Strengths
What do you do better than others?
Why is it so important that people do business with you?
An email newsletter is a great place to talk about all of these topics. Link to some blog articles that detail all the good things your customers can expect when they choose your business.
Remind Customers You Exist
You may be surprised to hear that email marketing remains one of the most cost-effective ways to stay in touch with your customers. Sending your base consistent emails reminds them that you exist and spurs them to buy your products or services.
Share Your Content
Monthly newsletters are also a great way to share any content you may have created recently, such as blog posts, case studies, videos, or testimonials.
You can link directly to this content within your email to drive traffic and views to your other content assets.
Shine a Light on Employees
Have a star performer? Show them some love in your email newsletter by telling everyone what a great job they’re doing. Recognizing an employee’s achievement leads to greater staff retention and higher morale.
Choose an Email Platform
There are a lot of email marketing platforms you can choose from to create and send out your newsletter. Mailchimp and Constant Contact are two popular choices, but many new platforms that should also be considered. Check out this article to review more email marketing providers in depth.
When selecting a provider, think about how many email contacts you have, pricing tiers, and ease of use. Some platforms provide support for free which can be very valuable if you are just getting started with email campaigns.
Literally billions of people use emails
Email marketing will continue to grow in the future with billions of users around the world. People love using emails to review important information and projects in their lives. Don’t miss out on the opportunity to use email marketing for the good of your small business.
Need help with your campaigns? I build monthly newsletters for lots of small businesses. Contact me by clicking here!