4 Reasons Small Businesses Should Blog
Blogging helps businesses build a loyal follower base and connect with people that find value in their products & services
Blogging is a great way to connect with your customers, build an audience, and keep your company relevant through channels like email, social media, and of course your own website. Starting a blog can help spread the word about your business and help you create a network in which you’re the thought leader within your industry.
1. Bring in New Customers
Blogging can help your small businesses attract new customers by drawing them in with valuable information.
A blog brings visitors to your website, gives them key information, and helps you explain the value your business can provide.
Consumers want and need information without being bombarded with advertisements and sales pitches. By writing about the topics these potential customers are interested in, they will find your website and eventually learn how your business can help solve their problems.
2. Stay In Your Customer’s Minds
Blogs allow you to stay in touch with your customers on a regular basis, making it more likely they’ll think of you when purchasing their next product.
Not only will your company stay top of mind, but it will be viewed in a positive light thanks to all the valuable and interesting information you’re providing to your customer base.
3. Build a Valuable Following
As your company’s blog gets more and more subscribers, you will soon have a loyal group of customers following your articles. Over time, you can grow this group and use this channel to communicate any exciting new products, services, or developments that are happening in your company.
With each new article, your blog will help shape your company’s brand in the mind of consumers. The blog topics you choose to write about show your readers what type of values and culture your company is based in
If your blog is truly providing valuable information, your readers will likely share your blog with others interested in your company’s offerings.
4. Boost Your Ranking in Search Engines
Search engines reward company websites with useful information and relevant industry keywords. Having a blog increases the number of words affiliated with your website and helps boost your ranking in search engines.
This is great news for a small business looking to attract more customers and build awareness around their company brand.
